Our Story
Our name bears significance. 244 represents Angola’s country code — a salute to its inception. Angels at Heart epitomizes our essence: individuals of strength, bravery, and resilience guided by purpose. We traverse the fashion realm with intent, poise, and a heritage interwoven into our every endeavor.
Our Values
The Soul of 244
Fashion that inspires. Heals. Elevates.
Heritage
The journey that led to the creation of 244 Angels at Heart began with a personal search for identity. We discovered that true self-expression starts with embracing where you come from.
Despite growing up away from home, Kevin's deep connection to his Angolan and Portuguese heritage became a source of strength and clarity.
244 is more than a luxury fashion brand—it’s a tribute to cultural pride. Each piece tells a story rooted in legacy, courage, and belonging. By honoring his roots, Kevin invites others to do the same—to wear their heritage with pride and confidence. Through refined design and meaningful storytelling, 244 brings the richness of Angola and Portugal to the world stage, proving that fashion can be both personal and powerful.
Craftsmanship
At 244 Angels at Heart, craftsmanship is at the core of everything we create. We blend premium materials, refined finishes, and timeless design to deliver pieces that embody elegance, authenticity, and quiet luxury. Positioned within the medium-high fashion space, 244 offers a sense of exclusivity—without the unattainable price tag.
Founder Kevin Capelao created 244 for those who appreciate quality and intention in what they wear. Every detail is thoughtfully curated, from the digital experience to the garment itself, ensuring a seamless journey from website to wardrobe.
But craftsmanship at 244 goes beyond fabric and form—it’s about storytelling. Each piece, campaign, and show is crafted to evoke emotion, confidence, and cultural pride. We don’t just design clothes; we craft experiences that make luxury feel both aspirational and deeply personal.
Exclusivity
At 244 Angels at Heart, exclusivity is more than limited availability—it’s a mindset.
Each drop is intentionally produced in small quantities to preserve uniqueness, elevate quality, and create a deeper connection between the brand and its supporters.
We believe true luxury lies in rarity. 244 was built for those who seek distinction—individuals who value fashion that stands apart from the mainstream. Every release is a carefully curated experience, from the first look online to the final unboxing.
By embracing limited production, we ensure each piece is a rare expression of craftsmanship, identity, and community. 244 isn’t about mass appeal—it’s about meaningful design and giving our community the pride of owning something truly special.
Inspiring
244 Angels at Heart exists to inspire a generation of creators, dreamers, and storytellers to embrace who they are and lead with authenticity. Our brand encourages strength, courage, and self-discovery—reminding individuals that understanding where you come from is key to knowing where you're going.
Through powerful storytelling and intentional design, 244 empowers its community to leave a mark, uplift others, and take pride in their identity.
As the brand evolves through its four phases, 244 will continue to amplify unheard voices, represent a brighter future, and ignite creativity across borders. We believe that true luxury isn’t just about what you wear—it’s about how you inspire the world around you.
Our History
Chapter 1
Our Genesis
It began with a question—Who am I, and what do I stand for?
244 Angels at Heart was born from Kevin Capelao’s journey of self-discovery, reconnecting with his heritage, and a desire to turn cultural pride into something tangible.
What started as a personal path evolved into a movement—where fashion meets identity, and storytelling meets craftsmanship.
Chapter 2
Our Mission
To awaken the Angel at Heart in everyone.
We’re here to inspire strength, identity, and courage — especially for those who come from places that are often overlooked. Our mission is to make fashion a tool of remembrance and a symbol of future power.
Chapter 3
Launching the Online Platform
The launch of our website marked the official beginning of the 244 journey.
More than an e-commerce store, it became a digital home—a space to explore our collections, uncover our stories, and connect with a brand rooted in meaning and craftsmanship.
Chapter 4
Partnerships: Ambassadors
As our vision expanded, so did our circle. We began collaborating with like-minded creators, artists, and cultural ambassadors who embodied the 244 spirit.
Each partnership brought new energy, new stories, and a shared commitment to uplift, represent, and inspire through fashion.
Chapter 5
Members Club
244 isn’t just clothing. It’s a call to action.
From our Members Club to our global storytelling, everything we do is about building a borderless community. A family of creators, culture-keepers, and dreamers.
When you wear 244, you don’t just wear a look — you wear where you come from and where you're going.
Chapter 6
Our Vision
Looking ahead, 244 Angels at Heart aims to be a leading voice in the new era of luxury—where fashion becomes a bridge between cultures, generations, and self-expression.
Through design, storytelling, and innovation, we envision a world where everyone feels empowered to wear their truth.
Chapter 7
Thank You!
To every supporter, follower, and believer—you are the heart of 244.
Thank you for walking this journey with us, for choosing meaning over noise, and for making heritage fashionable again. This is just the beginning, and we’re building it with you.